Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Discover how Regulation N enforces the CARD Act and Dodd-Frank Act, preventing misleading mortgage ads and ensuring transparent credit product promotions.