As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind. Content ...

In the bustling world of B2B growth marketing, creating exceptional content is just one piece of the puzzle. Distributing that content effectively is where the real magic happens. Consider this: A ...

Artificial intelligence (AI) is changing the dynamics of multimedia in content creation as well as taking center stage in ...

Xsolla, a global game commerce company, has acquired Lightstream, Rainmaker, and API.stream from Videndum, the parent company. These toolmakers are helping to change the landscape of content creation ...

A committee at the Interactive Advertising Bureau (IAB) has just released a guide on branded content creation and distribution. It builds on the IAB’s original Native Advertising Playbook created in ...

BOSTON--(BUSINESS WIRE)--Global media and entertainment technology company, Backlight, announced that it has joined the Grass Valley Alliance, a certification program that provides vital benefits to ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. A robust content creation strategy is no longer just a ...

Have you ever wished you could be in multiple places at once—creating content, engaging with your audience, and managing your brand—all without the endless hustle? In today’s fast-paced digital world, ...

In a tough market for digital publishers, sports content remains an ad revenue MVP. And while website display ads have lost their shine for many advertisers, short-form video is still in demand. The ...

Artificial intelligence has been an area of concern and debate in the media ecosystem, as some fear that AI will replace humans in the creative process. Tao Chen, vp of advanced R&D, media at Adeia ...