Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

I had a recent experience at my house with my furnace. I was facing a crazy cold snap and a broken furnace, so the house was cold and the family was not happy. We had a local service company come out ...

As the Austrian American educator and author Peter Drucker said: “Efficiency is doing the thing right. Effectiveness is doing the right thing.” President-elect Donald Trump is focusing on efficiency ( ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...

Weak form market efficiency is a concept that suggests past stock prices and trading volumes do not predict future stock prices. In a weak form efficient market, all historical information is already ...

The ability to deliver high-quality patient care hinges on more than just skilled medical professionals and advanced treatment protocols. Equally important is the efficient management of healthcare ...

Simplified machine designs with fewer components run more efficiently and are less expensive to build. Older mechanical power transmission and actuator technologies, such as chain, rack and pinion and ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...