Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti ...

The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut. Several more states, including ...

Recently, I watched the local TV news at noon. Most of the commercials were for ambulance chasers. Their billboards are also ubiquitous. Such advertising requires a significant cost. During my viewing ...