Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local folks noticed who have LSAs noticed their ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Bootstrap Business explains how small contractors are using Google local services ads to get more calls via Ads, SEO, ratings, pages, and reviews.

“This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...