Reno Macri is a founder and director of UK based leading exhibition company Enigma Visual Solutions, specialising in exhibition design, event branding, interior design and retail branding. He ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

San Francisco-based player behaviour specialist Playnomics has unveiled a new addition to its PlayRM platform the Behavior Push system for targeted notifications. This new addition is designed to help ...

With Safari 18.5, included in macOS 15.5, Apple added Declarative Web Push, an updated method to deliver web-based push notifications even when a website isn't open. With Declarative Web Push, ...