The date was November 4, 1980. Ronald Reagan had just been elected president. Ironically, it was exactly one year to the day that over 50 Americans were taken hostage by Iranian zealots under Jimmy ...

The colour pink doesn’t exist in the external world as a distinct wavelength of light but exists as a perception in our minds. Source: Akira Hojo | Unsplash Pink and the myth of the colour wheel Pink ...

Discover why hills look steeper than they are and how eye height and gaze angle shape everyday visual perception. (CREDIT: Getty Images) People rarely notice how their eyes shape their sense of the ...

What makes us who we are? Why do some people seem naturally outgoing while others are more reserved? Why do some thrive in routine while others crave change? The answer lies in personality, that deep, ...

Reality isn't what you think it is. Everyday experience suggests that our senses inform us about what’s going on in the world around us. But recent advances in cognitive neuroscience suggest that we ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real game-changer. Branding drives choices. People often pick brands based on ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

Imagine hammering a nail into a wall: Your dominant hand swings the hammer while the other holds the nail steady. In a new theory, Cornell psychology scholars propose that everyday tasks like this are ...

As 2022 gets underway, different COVID-19 variants keep businesses focused on cybersecurity issues across hybrid working models. However, an ongoing issue that could threaten efficient protection for ...

As I prepare to graduate from Tufts, I find myself reflecting on what I’ve learned over the last four years. I’ve learned an incredible amount academically, grown emotionally and matured as an adult.