Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as an ...

Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can ...

Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

You want to share information with your customers. They want to hear about it in a way that is natural and convenient for them. So which marketing method is less invasive and more effective: SMS or ...

You can customize the push notifications within our app to send only the type of news alerts you want to keep up with. Follow the steps below to set up your custom push notifications in your app: ...

In a digital marketplace that stuffs consumers’ phones with endless messages about the latest deals and sales, it’s important for companies to find some way to separate themselves from the rest.