Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

A panel at the recent GTDC Summit gave solution providers the opportunity to get a first-hand look at vendor-distributor dynamics and how it might impact their own business. Exploring How To Work With ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...