These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...
The company’s first chief brand officer, Asad Ayaz, is Bob Iger’s pick to depoliticize America’s best-known entertainment ...
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.
Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...
The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...
A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.
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