Amazon and Google have been selling smart displays for years. But Apple is betting that its familiar combination of sleek design and clever engineering can make HomeView a hit.

Apple on Tuesday announced a new home hub called HomeView. CNBC's MacKenzie Sigalos reports.

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Apple on Tuesday launched an array of smart products, including an iPad-like device dubbed the HomeView, in a bet that its AI-upgraded Siri virtual assistant can help it carve out a bigger share of the highly competitive connected home market.