In 2020, Apple stopped using Intel chips and switched to its own Apple Silicon chips for all Mac computers. These new chips offer better performance and use less power. Now, less than five years later ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

Apple Martin posed with a white python for Self-Portrait’s Resort 2026 campaign, shot by photographer Ryan McGinley at an upstate New York apple orchard. An apple and a snake tempt visitors to a lush ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Two separate lawsuits now allege Apple used pirated works to train one of its Apple Intelligence models. Credit: Algi Febri Sugita/SOPA Images/LightRocket via Getty Images Two neuroscientists are ...

Apple is Using a ChatGPT-Like Bot to Test Potential Siri Upgrades Your email has been sent The bot, codenamed Veritas, lets Apple developers test the fundamentals of what could become the ...

Apple’s most famous chips are the A- and M-series processors that power its iPhones, iPads, and Macs, but this year, its effort to build its own wireless chips is starting to bear fruit. Earlier this ...

The days are ticking until Apple’s next special event — full details of the release schedule here. When the iPhone 17 Pro is unveiled, one question about the design, the placement of the Apple logo, ...