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  1. What Is Approach-Approach Conflict? Psychology Explained | Diane …

    Approach-approach conflict is a term used in psychology to describe a situation wherein an individual is faced with two equally desirable options and must choose one, leading to internal conflict.

  2. Approach-Approach Conflict - A Simplified Psychology Guide

    Approach-Approach Conflict refers to a type of psychological conflict that arises when an individual is presented with two or more equally attractive options or choices, and the decision to choose one will …

  3. Approach-Approach Conflict | Overview, History & Examples

    Learn about the approach-approach conflict. Understand what the approach-approach conflict is, its history, and see examples of the approach-approach conflict.

  4. APPROACH-APPROACH CONFLICT Definition & Meaning | Merriam-Webster

    4 days ago · The meaning of APPROACH-APPROACH CONFLICT is psychological conflict that results when a choice must be made between two desirable alternatives.

  5. Conflict (psychology) | Research Starters | EBSCO Research

    Mar 6, 2025 · Approach-approach conflicts occur when a choice must be made between two desirable outcomes, while avoidance-avoidance conflicts involve a choice between two undesirable outcomes.

  6. The Good Dilemma: Your Guide to Approach-Approach Conflicts

    Aug 17, 2025 · What Exactly Is an Approach-Approach Conflict? At its core, an approach-approach conflict is a situation where you must choose between two equally attractive and positive goals. The …

  7. APPROACH-APPROACH CONFLICT Definition & Meaning

    Lewin defined three principal types of motivational conflict based on the valence (positive or negative) of the goals and the movement required: approach-approach, approach-avoidance, and avoidance …

  8. Online Glossary of Psychological Terms - Athabasca University

    Conflict whereby one must choose between two desirable or attractive goals. An example of an approach-approach conflict would be where you have to decide between two appealing destinations …

  9. Approach-approach conflict - Oxford Reference

    Dec 9, 2025 · A choice between two or more equally attractive goals, one of the three main types of conflict identified in 1931 by the Polish/German-born US psychologist Kurt Lewin (1890–1947), …

  10. Approach-Approach vs Avoidance-Avoidance Conflict

    Approach-approach conflict is an inward battle you encounter when you must choose between two equally desirable options or goals. As a result, you experience a moment of indecision from the …